Julien Vidame discovered his true passion while drawing during his working hours as a printer. He took the decision to take up studies again, in a school of arts where he had the opportunity to experiment with various new techniques. He confirmed his taste for art and especially his desire to create objects which stand out by their refined and interactive style.
Impatient to discover the work reality, Julien Vidame quit the course during the second year and decided to try his luck in London, where after several weeks trough the town meeting designers he was finally hired.
Back in Brittany, Julian Vidame developed dozens of prototypes of a photo frame and a mirror. When these two products were completely successful ; patent, packaging, brochure, business strategy, a first series was made. Several orders one of which from the " Centre Pompidou " allowed him to launch and develop his creations.
It has been seven years since then, dozens of outlets in many countries working with the brand and many new products. The bedside received the " Press Award " at the " Maison & Objet " fair which takes place in Paris.
" I like to modify the apprehension of an object, clean up its concept, I question myself constantly on the first message I want to convey. The best compliment one can give me is: « It's simple but someone had to come up with the idea! » ".